Can Instagram’s #TeaTox Trend Really Help You Lose Weight?

Wellness bloggers, fitness models, and buzzy athletes all have huge followings on Instagram, but there’s another power player you probably haven’t considered yet that wields huge influence in the #fitspo space: Detox tea companies. With catchy names like “SkinnyMe Tea” and “TeaTox,” these brands promise to offer dramatic weight loss—and hundreds of thousands of Instagram users are huge supporters. Australian company SkinnyMe Tea has more than 380,000 followers, British alternative BooTea has nearly half a million, and Skinny Fox Detox in the U.S. has 500,000 followers. There are countless before and after pictures on Instagram under the hashtag #teatox show twenty-somethings with toned, flat abs and drastically transformed physiques—the ...

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