How Kayla Itsines Is Changing the Face of Fitness

Kayla Itsines is probably the only person on the planet who became famous without actually realizing she was famous. But after an attentive younger cousin pointed out that the personal trainer was gaining thousands of followers on Instagram—the platform on which Itsines had been posting before-and-after photos of her clients, thinking the account was private—the then-21-year-old Australian realized she’d unknowingly become a very big deal on social media. Those progress pictures have since become an Itsines trademark, shared by millions of women every week who bow at the altar of her printable 12-week Bikini Body Guides, a $69 program that ...

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